What is required to be included in a real estate advertisement in South Carolina?

In South Carolina, real estate advertisements must include the name of the brokerage firm or the licensee’s name. This requirement ensures transparency and accountability in real estate transactions, allowing potential buyers to understand who is responsible for the advertisement and whom they can contact for more information.

It promotes professionalism within the industry and helps protect consumers by ensuring they can verify the legitimacy of the representation. Including the name of the brokerage or licensee is a critical step toward adhering to ethical standards in real estate marketing.

While other elements such as the property's selling price, previous owners, or square footage might be useful to potential buyers, they are not mandated by the regulations in the same way that the identification of the brokerage or licensee is required. This focus on the brokerage name supports consumer protection and helps distinguish licensed professionals in the marketplace.